The worldwide market for phytopharmaceuticals is one of the most interesting business areas within the pharmaceutical market, because it is the most rapidly expanding. This is shown by its sustained growth, which arises from the positive attitude of large parts of the population, together with the better tolerability of medicines from natural sources.

Beyond the traditionally phyto-friendly markets of German-speaking countries, major potentials for natural medicines are to be found at many localities in the world market. Wherever Madaus products are offered on international markets, they soon become market leaders. Madaus owes this development to its careful selection of local business partners, and the support given to them over many years. Successful product introductions throughout the world demonstrate the capability of the company to meet the multi-layered demands of the international market flexibly and rapidly.